Do Loop
Humans are distinctly a social animal – we have built infrastructure, government and society around our inherent need to communicate, to understand and to be understood. We can also see that applying a layer of social engagement to things creates interest and excitement as evidenced by the current boom in social media adoption.
Do Loop utilizes widely prevalent SMS technology in order to create ad hoc loops of social activity around physical activity. A master user sets up a loop around an event, and loops his or her friends in. The master user can then view a list of participating and non-participating users and can use the technology to encourage those not participating to join in. The goal is to provide accountability and encouragement in order to create a social infrastructure that can enact physical activity in users.
Learn more by visiting: doloop.us